

The project:
Brochure content for the Floating Venice development which is part of the Heart of The World project in Dubai.
Sample copy:
An awe-inspiring masterpiece
Venice is more than just a breathtaking location, it’s a way of life.
For centuries this ancient city has defied convention and risen from its sunken pillars into a truly magical destination. Home to some of the most historic palaces, theatres, film festivals and architectural spaces, the romance of Venice unleashes inspiration within artists, visionaries, and musicians, and has become a muse for countless artistic and technological advancements over the ages.
Appearing almost afloat on its lagoon emerald waters, this is a city where you can relax, unwind and drift away with your thoughts.
The project:
Brochure content for the Floating Venice development which is part of the Heart of The World project in Dubai.
Sample copy:
An awe-inspiring masterpiece
Venice is more than just a breathtaking location, it’s a way of life.
For centuries this ancient city has defied convention and risen from its sunken pillars into a truly magical destination. Home to some of the most historic palaces, theatres, film festivals and architectural spaces, the romance of Venice unleashes inspiration within artists, visionaries, and musicians, and has become a muse for countless artistic and technological advancements over the ages.
Appearing almost afloat on its lagoon emerald waters, this is a city where you can relax, unwind and drift away with your thoughts.
The project:
Brochure content for the Floating Venice development which is part of the Heart of The World project in Dubai.
Sample copy:
An awe-inspiring masterpiece
Venice is more than just a breathtaking location, it’s a way of life.
For centuries this ancient city has defied convention and risen from its sunken pillars into a truly magical destination. Home to some of the most historic palaces, theatres, film festivals and architectural spaces, the romance of Venice unleashes inspiration within artists, visionaries, and musicians, and has become a muse for countless artistic and technological advancements over the ages.
Appearing almost afloat on its lagoon emerald waters, this is a city where you can relax, unwind and drift away with your thoughts.
Freelance copywriter dubai
ATI Index
Blog Post
Sample copy:
MASTERING YOUR K-12 MASTER PLAN
Now more than ever, there’s a growing demand for schools to raise the bar when it comes to their learning facilities.
Gone are the days of traditional school structures and uninspiring classroom set ups.
Today, teachers, students and parents are looking for empowering educational spaces that provide room for interaction, collaboration, engagement and community connection.
So how do we cleverly design schools that accommodate to these ever-changing needs?
It’s all in the Master Planning.
Master Planning is critical in order to lay the foundation for a school’s long-term success and ensure all facilities are operating effectively. More importantly, it is our job as designers and architects to rethink educational spaces and find innovative ways to make the learning space inclusive, secure and engaging for the students.
Here are our top 5 tips to mastering your Master Plan.
1. DESIGN FOR FLEXIBILITY
The biggest challenge in Master Planning is predicting the future, and seeing as that’s near impossible, creating flexible spaces is the key. Today’s best learning environments might not be tomorrow’s, so allowing for flexible spaces such as common rooms, lecture halls, extended learning areas and media centers help schools prepare for future needs without confining them to a rigid plan. Installing operable glass walls and sliding doors will also allow teachers to modify their environment to fit a variety of learning styles and activities, from individual tasks to large group exercises. Whether it’s a daily, weekly, or yearly modification, a school must be flexible to change and evolve to the needs of its students.


